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Master’s in International Digital Marketing : Introduction


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International marketing
Master’s in International Digital Marketing
October to July
On campus
Friday, 3.00–9.45 pm
Saturday, 8.30 am–3.30 pm
25 students
80% in spanish and 20% in english


The Master’s Degree in Digital Marketing (MDDM) equips you with the tools, knowledge and expertise to add digital technologies to your analysis and decision-making toolbox in the field of international business and marketing.

With a MDDM from ESCI-UPF under your belt, you will start seeing marketing through new eyes. You will make the most of automation to create more productive and agile practices and will explore new sources of customer data to create personalised communication campaigns and offers based on artificial intelligence and web analytics

This master’s degree will enable you to

  • Understand new forms of marketing linked to digital technologies in the context of an internationally minded company
  • Learn how to use cutting-edge tools and match suitable digital strategies to the country, product and customer in question
  • Design websites following the best UX/UI and SEO practice and master the keys to content marketing and social networks for effective business communication on the international stage
  • Grasp the full potential of big data and artificial intelligence for gathering data, designing and implementing strategies and creating optimising content
  • Master customer loyalty and retention tools through a CRM programme and design sales strategies through B2B and B2C e-commerce and e-marketplaces
  • Draw on personalised advice to carry out a project based on an international strategic plan for a digital business by applying digital marketing methodologies and lean project management

Student profile

Recent graduates keen to start a business career in digital marketing.

Professionals already in employment or with practical experience in this field looking to hone their knowledge and expertise of international business using digital technologies.

Entrepreneurs eager to expand their company into other countries using digital technologies or looking to set up their own online company.

Professionals looking to take their career in a promising new direction while acquiring a general, broad and practical education in international digital marketing.

Career opportunities

  • Marketing Department
  • International Expansion Department
  • International Strategic and Digital Marketing Consultancy
  • Community Manager
  • SEO and SEM Consultancy
  • Head of Web Projects and e-Commerce
  • Product Manager
  • Online Accounts Executive
  • SME Professional
  • Entrepreneur
  • Business Intelligence and Data Analytics
  • Digital Transformation Manager

Looking for more information?

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* Campos obligatorios

Controller: : ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI-UPF); Purpose: Purpose 1: To respond to the interested party’s requests. Purpose 2: To send marketing messages; Lawful basis: The lawful basis for processing the interested party’s personal data in the case of Purpose 1 is the controller’s legitimate interest; in the case of Purpose 2, it is the need to obtain the interested party’s consent; Shared with:: Personal data is not shared with any third parties; Rights: The interested party has the right to access their personal data and to ask that their personal data be corrected or erased, among other rights set out in the supplementary information; Additional information: More detailed information on personal data protection is available on our website: